Information Architecture

Our team of specialists create user experiences that people just love to use. And like all good architects we start with a blueprint. Information architecture is the starting point for good usability and this blueprint for design and development facilitates growth and scalability.

We work with all stakeholders to audit the property’s current information and structure – who are the users, defining the user journey, streamlining it and the content. At the risk of repeating ourselves, it’s all about the insight: from website to user journey and online behaviour analysis, our understanding of what underpins a successful digital property simply cannot go deep enough. Taking the time to develop strong information architecture is key of any successful website but for large, content-rich applications it’s nothing short of essential.

We take that insight and work across the whole digital property developing personas, improving hierarchies and taxonomies. With the four cornerstones of a successful website underpinning the whole process – usability, effectiveness, memorability and enjoyment – our team of experts will streamline your user journey and web content so it provides a seamless, highly enjoyable user experience.

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We have more than a decade of experience optimizing websites for search engine results pages and converting visitors to buyers. In fact, according to our many satisfied clients, we’re SEO experts.


Our search engine optimization process has proven to be successful time after time. We do a thorough marketing analysis of your industry and use our findings to direct the right people to your site.


As search engine optimization continues to evolve it can be a trying task to stay on top of it all. Luckily, we stay up to date with the latest trends to help you become and remain successful.


At Eclat Media Solution, we have access to advanced technology that helps us direct your desired audience to your website and increase your site’s visibility.