Information Architecture

Our team of user experience and interaction specialists create user experiences that people just love to use. And we start, like all good architects, with a blueprint. Information architecture is the starting point for good usability and this blueprint for design and development facilitates growth and scalability.

We work with all stakeholders to audit the property’s current information and structure – who are the users, defining the user journey, streamlining it and the content. At the risk of repeating ourselves, it’s all about the insight: from website to user journey and online behavior analysis, our understanding of what underpins a successful digital property simply cannot go deep enough. Taking the time to develop a strong information architecture is key to the success of any successful website but for large, content-rich applications its nothing short of essential.

We take that insight and work across the whole digital property developing personas, improving hierarchies and taxonomies. With the four cornerstones of a successful website underpinning the whole process – usability, effectiveness, memorability and enjoyment – our team of experts will streamline your user journey and web content so it provides a seamless, highly enjoyable user experience.