SMS Marketing
Learn more about marketing tips that can help make the mobile marketing campaign become a success for your organization and how to employ them.
The mobile phone is becoming one of the most important devices in human life. It is now difficult to leave your house without your mobile phone. This is because there are more functions the mobile devices have become must have items because you can make purchases with them, go online shopping with them, share more than just texts and even scan and read codes thanks to many applications that are being developed day after day. Businesses are then trying to come up with ways of making advertising through the mobile phones because of one simple fact which is there are millions if not billions of people with access to mobile phones and to just convert a third of it, a business would have accomplish quite a lot. So, mobile marketing is the process of marketing using the mobile phones as the platform. This kind of marketing is very different from all others because it is consumer initiated and it requires the consumers consent to receive further and future marketing communications. This type of marketing poses the utilization of many wireless media platforms but only a few remain very prominent. These are short message service (sms), multi message services (mms), mobile web applications and others.
One thing that is a fact is that short message services are the widest used platforms for exchanging communication on mobile devices. The first tip for mobile marketing is defining the objectives of the marketing campaign. Is the mobile marketing campaign aimed at increasing direct or indirect sales, increase consumer loyalty, increase brand awareness or provide customer support. This way, the marketing campaign will be able to be designed to fit its purpose and even choose the right platform to send the message or even how to structure the marketing communication. The next thing is to have a target audience and send only the information that is requested by the mobile user. The marketing campaign should not over communicate and should be relevant to the recipient. The company that is sending the marketing communication should also collect only the data they need. Something very important is to know the boundaries of the consumers. One is the kind of information that is being send. There are some people who would not appreciate some kind of information sent to them. For instance is marketing liquor to someone who does not drink and does not advocate getting drunk. The other limitation or boundary is the consumer’s mobile device limitation. Can the mobile phone receive web based communication or coloured images or just plain text. There are smart phones which can function like computers and other phones that are just simply limited to voice and text communications.The marketing campaign should provide choice and notice to the consumers so that if they do not wish to be included in the marketing campaign they can opt out instead of receiving unwanted messages and communication. This would just reverse the desired effects of the marketing campaign, instead of popularizing the company’s products or services it just sends would be consumers away. These are the dos and don’ts of mobile marketing.
Finally keep it secure so that is there is any feedback or collection of information from the customers, the data is not lost or taken by the wrong people. Consumer data gone to the wrong hands might bring more harm than good to the company and make sure that you seek legal counsel so as to know which laws you will be operating within. These simple steps provide the basic requirements for making a mobile marketing campaign a success.