Measurement & Analysis

The team at ECLAT MEDIA SOLUTIONS is highly imaginative and innovative. We’re highly creative – we do exactly what it says on the tin. But whatever we do, it’s based on a solid bank of insight and answers a tightly defined business case. We create solutions that deliver a real business advantage.

Measurement means we track the effectiveness of our solutions and deliver continual improvement. But it’s not data for data’s sake. We start by understanding, often designing, the site’s business goals. A/B testing provides an iterative platform that enhances and improves the performance of a website or application. Digital is a tangible, responsive medium built on cause and effect. Through web analytics we can track changes, monitor user behavior, identify trends and gauge site performance. Ultimately, we produce clear, concise dashboard reports with actionable insight.